Since 2011, reimbursement to physical rehabilitation providers has declined 40%. Physical rehabilitation is now considered a low margin industry. It is more important than ever that physical rehabilitation providers master the skills needed in initial contract negotiations and renegotiations with insurance companies. These skills will help your organization maximize its bottom line.
In this 90 minute webinar, you will learn strategies to conduct successful negotiations with insurance companies. Leading this webinar is Kennedy Hawkins. Kennedy was the long time President/CEO of PT Northwest. He has over 30 years of experience negotiating with insurance companies. Through Kennedy’s current consulting practice, he works with physical rehabilitation providers from coast to coast on negotiating with insurance companies. Kennedy combines this real-world expertise with an MBA as well as being a practicing attorney in Oregon. In addition to these insights, Kennedy will also share his national experience as the former President and longtime officer of the National Association of Rehabilitation Agencies & Providers. You will leave this webinar with tangible steps that help your organization better negotiate with insurance companies which impacts the bottom line and gets you paid at a fair rate for the valuable services that you provide to your clients.
At the conclusion of this webinar presentation, participants will be able to:
- Learn how to conduct the initial contract negotiations with an insurance company
- Discover how insurance companies view physical rehabilitation providers as well as the tactics they use to limit reimbursement in contract negotiations
- Learn what information you will need to present to insurance companies during initial contract negotiations and renegotiations to put your organization in the best position to maximize its bottom line
- Learn the keys to building a long term and sustainable strategy for seeking reimbursement increases with insurance companies
Kennedy Hawkins, MBA, JD, LLM is the President of Kennedy Hawkins Consulting. Prior to launching his consulting career in early 2023, Kennedy was the President & CEO of PT Northwest. He helped PT Northwest become a widely respected physical rehabilitation group at the state and national levels. In 2016, 2017, 2018, 2021, & 2022, PT Northwest was named a Top Oregon Workplace by The Oregonian newspaper. Kennedy was instrumental in helping PT Northwest win the National Association of Rehabilitation Agencies (NARA) 2016 Innovation Award for its use of data analytics. He has 30 years of experience in the physical rehabilitation industry.
Kennedy has a very diverse educational background. He received a Bachelor of Science in Political Science from Oregon State University, a Master of Business Administration from Willamette University, a Doctor of Jurisprudence from Willamette University, and a LLM in Taxation from Southern Methodist University.
In addition to his PT Northwest responsibilities, Kennedy serves as a NARA Board Member responsible for membership and co-chairs NARA’s Outpatient Special Interest Group. He has been involved with NARA since 1996. During his NARA tenure, Kennedy has served as President, Past President, Vice President, Treasurer, Board Member, and Regional Coordinator. He has won NARA’s George G. Olsen Award and NARA’s Service Award. He has severed on numerous industry work groups.
Another area of interest for Kennedy is public speaking. He really enjoys connecting with people. Some of his speaking venues have included the American Physical Therapy Association, NARA, Intermountain Healthcare, the Veterans Administration, the US Capitol, and various universities.
Kennedy believes strongly giving in back to his community. He has served on numerous nonprofit boards, such as the Willamette Chapter of the American Red Cross. Currently, Kennedy serves on the Advisory Board of Willamette University’s MBA Program as well the Sherwood West Citizen Advisory Committee on Land Use Planning.
Kennedy enjoys snowboarding with his family, hiking behind his in-laws’ farm in the Highlands of Scotland, international travel, and mentoring teens and young adults.
Physical therapists, physical therapist assistants, occupational therapists, occupational therapy assistants, speech-language pathologists, private practice owners, and practice administrators, office managers at private practices, compliance officers, as well as administrators, directors, managers, supervisors, and compliance officers in skilled nursing facilities, hospital outpatient therapy departments, schools, rehabilitation agencies, home health agencies providing Part B SLP services in the home, and comprehensive outpatient rehabilitation facilities.
In addition to the expertise and advice presented during this webinar conference, you’ll also receive a handout (in PDF format) that will include related references.
This webinar has not been submitted to any state board or national organization for CEU approval. A certificate of attendance will be available upon completion of the webinar for each participant and may be adequate for credit in some states; you will need to contact your state licensing regulatory body to determine whether or not credit will be granted for this webinar conference. We provide no additional information for CEU approval.
Approximately 1 hour and 30 minutes (including Q&A time recorded) The webinar was presented on February 27, 2025.
There are no refunds for no shows or any other reasons once you register and payment is received. We are not responsible for organization firewalls or computer software issues that may interfere and/or prohibit your connection to the webinar portion of the presentation.
Venue system requirements:
- Microsoft Internet Explorer 7+, Mozilla Firefox 2.5+, Safari, or Chrome
- 1024 x 768 screen resolution
- Stable Internet connection, DSL or above
- Wired Internet connection; wireless is not recommended
- Flash Player 9 or higher
- Disable pop-up blockers
- Computer speakers for participants
Note: Android Smart Phones (i.e. iPhone) are not compatible.
In order to ensure a successful connection to the playback webinar link, please take a moment to conduct a system test by clicking this link: http://web.telspan.com/systemcheck
***Application Sharing does not need to be operational in order to view this webinar playback link.
*** This WEBINAR PLAYBACK LINK and HANDOUTS is not to be distributed outside of your organization. If you have a larger organization and have multiple locations, then please contact us here for pricing.
