Does “Direct One-on-One Patient Contact” Apply to Commercial Insurers?

June 1, 2026
 / 
Rick Gawenda
 / 

I receive many questions at my in-person seminars and via email that begin something like “I know we can’t have 2 Medicare patients being treated at the same time, but how about 2 patient’s with commercial insurance”? Or, “I know I need to be one-on-one with Medicare patient’s, but that does not apply to patients with commercial insurance, right”? Lastly, “I know if I have 2 Medicare patient’s in my facility for one hour during the same time period, I have to split the time between them, but if the 2 patient’s had commercial insurance, I could bill each for the entire one hour as one-on-one time, correct”?

I think it is finally time to answer the above questions. Where the answer comes from will surprise many of you. The answer does not come from the Medicare program, commercial insurance carriers, workers compensation programs, auto no-fault insurance carriers or state practice acts and administrative rules. It comes from the

The content here is for members only log in here or sign up.


All material posted on our website is the intellectual property of Gawenda Seminars & Consulting, Inc. and can’t be used, reproduced, or posted as your own material without the prior written approval of Gawenda Seminars & Consulting, Inc.

This article is not intended to and does not serve as legal advice or as consultative services, but is for general information purposes only.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. So doing it right will put the entire industry out of business.

    This is why I can’t be in an HMO. We only offer one on one care and our margins are tight.

    This profession needs advocacy and reform right now. How did you get this way?